Disneyland 1955: How a Theme Park Became a Souvenir Tradition
Travel back to Disneyland's 1955 opening and the lasting tradition of bringing home a small piece of a park visit.

The historical moment
Disneyland opened in Anaheim in July 1955, turning themed lands, attractions, and characters into a physical place guests could experience.
What fans and collectors remember
Park souvenirs help preserve a particular visit: maps, postcards, guidebooks, pins, ornaments, and attraction-themed objects can all carry the design language of their era.
How to explore the era today
A park-history collection becomes more meaningful when items are labeled with their approximate year and attraction or land. A modern tribute to a vintage attraction is not necessarily a vintage souvenir.