‘Percy Jackson And The Olympians’ Brings Mount Olympus To New York City With Immersive Empire State Building Takeover
Percy Jackson's 'Olympus Awaits' transforms the Empire State Building into Mount Olympus—ticketed Observation Deck activations, Throne Room photo moments, limited merch, and skyline lighting.
Quick take for fans and collectors
Disney+ is staging 'Olympus Awaits' at the Empire State Building to celebrate Season 3 of Percy Jackson and the Olympians. From Nov. 16 through Dec. 4 the Observation Deck experience includes an immersive 600th Floor concept with themed environments and surprise moments tied to the series; note the experience is closed on Nov. 17 and 18. Season 3 itself premieres on Nov. 20 on Disney+ and Hulu.
What you’ll actually see — highlights worth planning for
Visitors can ascend into a mythical '600th Floor' with a Throne Room populated by towering, god-inspired thrones, discover tucked-away references to the books and show, and enjoy interactive photo moments. The takeover extends beyond the high floors: a free 'Hand of Talos' photo installation sits in the ground-floor ticketing area, an Eataly pop-up on the 86th Floor will offer a Percy-inspired blue treat, and a special exterior lighting moment called 'The Glow from Olympus' is scheduled for the premiere week.
Timing and practical tips for visiting
The immersive elements are included with Empire State Building Observation Deck admission, so plan your visit as part of a ticketed trip to the 86th/102nd Floor experience. The takeover runs Nov. 16–Dec. 4 but will be closed on Nov. 17–18, so check dates before you go. Expect photo spots and some surprise giveaways mentioned by the organizers; the ground-floor photo install remains free for passersby who don’t make the full trip to the Observation Deck.
Collector’s angle: merch, keepsakes and photo ops
Limited Percy Jackson x Empire State Building merchandise will be available on the 86th Floor for a short window—this is the main tangible tie-in for collectors onsite. The takeover also promises occasional 'surprise-and-delight' keepsakes for select visitors (things like keys to Olympus were referenced), plus memorable photo moments in the Throne Room and the ground-floor Hand of Talos. Bring a good camera or phone, plan for lines, and treat the experience itself—lighting, installations, and themed food—as part of a collectible outing rather than a guaranteed product drop.
Why this matters to fans
This is a rare example of a major landmark undergoing a large-scale entertainment takeover tied to a series premiere: the Empire State Building’s 80th Floor is being transformed at a scale the building describes as unprecedented. For collectors and superfans it’s an opportunity to experience a fandom activation in a destination setting, capture exclusive imagery, and potentially score physical mementos tied directly to the show during premiere week.